Available for new projects
About

Turning CX strategy into everyday delivery.

Strategy meets real life.

I help leaders set a clear customer experience direction and give teams the structures, standards, and tools to deliver it. I look at the whole business: its goals, its customer journeys, its people, and its processes.

I bring 18 years of strategic and operational CX expertise across six industries. My work spans CX strategy, end-to-end journey mapping, connected physical and digital experiences, Voice of Customer programs, team training, and contact center operations. I connect physical, digital and voice touchpoints so service businesses deliver one consistent relationship—from first click to final handshake.

“My work isn’t done at the recommendation. I stay until your team runs it without me.”
Nour Ben Sedrine, Founder, The CX Lens
Nour Ben SedrineFounder, The CX Lens
A person, not a playbook.
Experience, put to work

Experience & credentials.

The big picture. The everyday details.
18 yearsStrategic and operational CX expertise
6Industries served
18 years across CX strategy and operations
End-to-end customer journeys across physical, digital, and voice touchpoints
Connected physical and digital service experiences
Customer insight, team development, and contact center operations
How I think about CX

How I work with your team.

Built together. Made to last.

See what matters

Look at what customers actually experience. Find the moments that need attention, not just the ones that are easy to measure.

Look beyond the obvious.

Work together

Your team knows the business. I listen, ask direct questions, and build a plan that they can put into practice.

Built with your people.

Keep it working

Make responsibilities clear. Keep processes simple. Give your team the knowledge to maintain the standard.

Long after the project.
Background

Experience across industries.

Hospitality. Real estate. Food & beverage. Technology. Airlines. Tourism. The principles of good customer experience are the same everywhere — only the details change.

  • Hospitality
  • Real estate
  • Food & beverage
  • Technology
  • Airlines
  • Tourism

From ambitious startups to growing companies — and enterprises too. The best time to build exceptional CX is now.

A modern workspace for customer experience strategy and collaborative planning
Space to see things differently.

Let’s talk about your business.

Tell me what your business needs. I’ll tell you how I can help.

My work isn’t done at the recommendation. I stay until your team runs it without me.

Book a Call